Brand competition is one of the core keys of bank competition. Grasping the attention of customers and building customer loyalty to the brand is crucial for banks. Therefore, more and more banks now choose vertical touch advertising machines to increase brand value and increase customer participation. Dynamic pictures can capture more than 400 percent of the attention than static pictures. So what issues should banks pay attention to when deploying vertical touch advertising machines?
1. Content-oriented Simple and efficient content management
Beijing Yueshi vertical touch advertising machine manufacturers told us that they choose digital technology that can be integrated with all content management systems, so that content management and deployment can be carried out simply and flexibly in any branch.
2. Improve customer experience
Reduce the perceived waiting time, release more targeted messages, and build close relationships. For those customers who are waiting in the queue at the counter, it is necessary to publish some messages that are not relevant to the bank but can convey brand awareness, so that they can balance their mentality. More than 60 percent of banks use vertical touch advertising machines to publish 75 percent of bank-related information and 25 percent of bank-related information.
3. Improve the success rate of information transmission and make investment more valuable
The vertical touch advertising machine makes it easier to measure the success of message delivery and prove the value of investment. Ninety-five percent of retail banks equipped with advertising machines are very satisfied with the deployment of this technology, and the recycling cycle can be shortened to 18 months.
(1) Reduce production costs: Directly avoid the expense of development, printing, distribution and marketing materials. If the bank attaches great importance to social responsibility, energy conservation and material conservation, then the advertising player is a good choice. 21 percent of banks choose to create their own content, but outsourcing is the most cost-effective solution.
(2) Redesign the content from other media: By learning from other commercial advertisements and social sharing the above content, you can manage your own content more effectively. Don't blindly seek to redesign the current content, in fact, you can also update the previous one.
Fourth, use content to achieve marketing goals
(1) Passing modernity
Exquisite vertical touch advertising machine technology allows customers to feel the cutting-edge technology of the bank.
(2) Launch local promotional activities
Even national operating agencies should try their best to promote custom information that is in line with local market conditions, so that customers can know that they are part of their lives. Almost 70 percent of banks provide targeted information based on the situation of their branches.
The vertical touch advertising machine has multiple advantages such as safe and stable operation, convenient program production, powerful expansion functions, gorgeous playback effects, and rigorous process management, and it is widely used in various banking institutions.
